![]() ![]() That’s a good thing.Īnd yes, we will probably see some pressure on in-game purchases for a period of time. So in terms of our expectations, I think this is - it’s a moment where we will, in fact, tune up our UA spend to become more efficient. 90-plus percent of consumers do not spend in-game.Īnd so at times when consumers are feeling the pressure of higher prices for fuel and food, for example, they may be less likely to spend money on entertainment, especially when you can have the experience anyhow. You can enjoy a title without spending in-game. And in terms of retention and conversion, that’s a reflection of people just not having to spend mobile. And on user acquisition, I think we and everyone else is just going to be a bit more selective to drive efficiency. “There’s a difference between user acquisition and retention and conversion. The company expects some pressure on game sales but expects a recovery by the end of 2023. In an earnings call, Take-Two CEO Strauss Zelnick made some comments on the economy’s effect on sales. Some Take-Two executives see a slowdown in sales due to the macroeconomic environment. It might be rare to find someone you know who has never played a Grand Theft Auto title. 170 million unit sales is a feat in itself, making GTA V second only to Minecraft in terms of sales. It seems like Rockstar might be running out of people to sell the game to. The company reported a net loss of 257 Million dollars for the quarter as it had nearly a billion dollars in operating expenses.Īccording to Take-Two’s investor presentation, there have been over 385 million unit sales of the GTA series in total. The Grand Theft Auto series is a juggernaut, but this slowdown could mean trouble for Take-Two in the short term. Most games will not sell this many units during their lifespan. That is over 15 million unit sales in a year, for a game released in 2013. To put GTA sales in perspective, 155 million units were sold at this time last year. Signs may be showing a slowdown in Grand Theft Auto V sales. In today’s earnings report, it was reported that the company sold just over 170 million units of the game in the last quarter. In August, it was reported that GTA sold nearly 170 million units during the quarter. Take-Two executives worry about the economy in the short term.The game has sold just over 170 million units.Grand Theft Auto V sales are at their lowest point.The Grand Theft Auto series is to the largest franchise in media history, but it is starting to show some cracks. It was possibly the worst quarter for Grand Theft Auto sales in history, but Take-Two executives see a light at the end of the tunnel. Sales of Grand Theft Auto V are shrinking. ![]()
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